Don R. Cecil

PO Box 14576 • San Francisco, CA 94114

don.cecil@mcbayarea.com • www.mcbayarea.com
p 415.999.3262

1. •Public Affairs & Community Outreach – assist our clients in establishing relationships and opening dialog with community stakeholders in order to create smart public policies, forge consensus, solve problems, and create new opportunities.
   

2. •Government Affairs – through our relationships with local stakeholders, including elected, business, and community leaders, guide our clients through the governmental process on matters which include elected official and commission level approvals, municipal contracts, and building consensus to solve problems.
   

3. •Enhancing Corporate Citizenship – focus the charitable, economic development, and political contributions of our clients into a cohesive investment strategy that supports corporate civic goals and benefits the communities in which their employees live and work.  Additionally, assist clients to organize and participate in events that enhance corporate citizenship.
   

4. •Land Use & Development – guide our clients through the approval process and ensure meaningful dialog with elected officials, neighbors, and community groups to define appropriate land use proposals and build support for projects that benefit the community now and into the future.
   

5. •Campaign Consulting – organize and implement campaigns that combine solid strategy, local issues, respect for the intelligence of voters, and messages communicated through traditional means of voter contact and new technologies, such as social networking and electronic messaging, in order to:
   

6. ‣Elect unique leaders committed to healthy communities, economic development, good jobs for working families, and diversity.
   

7. ‣Approve ballot measures to improve community infrastructure, fund critical government services, enable smart growth, and protect the quality of life.
   

8. •Strategic Partnerships & Positioning – bring together leaders from government, business, labor, and community sectors to engage in meaningful dialog and develop public/private partnerships that produce results.
   

9. •Media & Public Relations – help clients manage the ever-changing media landscape with intelligent messages, targeted outreach, and essential follow-up with all types of traditional and new media.
   

10. •Building The Right Team – if needed, quickly and seamlessly assemble a team of top-notch professionals to work in partnership with us on behalf of our clients – from public opinion polling and legal counsel to ethnic outreach and traffic studies – we have the professional contacts and the experience to manage them effectively.
    

Responding to the sweeping changes affecting our region and addressing today’s public affairs challenges will demand a wealth of experience, meticulous attention to detail, and innovative and strategic thinking.  These are the founding principles of MC2 Bay Area.  We look forward to telling you more.